MASS MEDIA CAMPAIGNS
CONSIGNaction has been influencing Quebeckers with public awareness campaigns since 2009.
MOI? Mass media campaign – 2009
CONSIGNaction launched an ad campaign to make the public aware that recovering returnable containers outside their homes is important. Everyone reacted enthusiastically to the MOI? campaign, aimed at recovering returnable containers outside the home. In less than 8 weeks, 5,000 Quebec companies signed up for CONSIGNaction’s environmental program.
The Évolution MOI? campaign – 2010
The new Évolution MOI? campaign took a humorous look at undesirable behaviour. Quebeckers’ are quickly developing an environmental conscience and for most of us, it is no longer acceptable to throw out a returnable can or bottle. This campaign shows different everyday situations and encourages the responsible solution by suggesting businesses install recycling bins.
Public awareness campaign with Boucar Diouf – 2012
CONSIGNaction launched a new media offensive to get Quebeckers to take their returnable containers back. The TV, radio and Web campaign featured storyteller, humourist and oceanographer Boucar Diouf.
The ads let the public know how ecologically important recovery of returnable containers—cans and bottles—is, and showed that they are recycled 100% when returned to merchants or put in a CONSIGNaction recycling bin.
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- See the interactive ads